KCM Group is responsible for managing the build-out of a three-story, 68,000 square-foot space to replace the former San Diego Hall of Champions in Balboa Park and create the new Comic-Con Museum. This new cultural attraction will encourage an appreciation of comics and related popular arts through exhibitions, performances, educational programs, and outreach efforts. The Comic-Con Museum will be a year-round operation, manifesting the same values of accessibility, curiosity and appreciation that have driven the organization’s world-famous conventions. Through exhibits that refresh frequently and consistently, and programs that offer opportunities to learn, experience, and participate, the Museum will continue to build awareness and appreciation for the valuable contribution of popular culture. The Museum will be visitor-focused, whether a Comic-Con fan or a member of the general public and will provide engrossing experiences that engage curiosity and inspire learning.